About Us

BSM Group, LLC (BSMG) is an Athlete Management and Consulting agency founded on the unique blending of business and legal acumen. BSMG provides strategic management services to identify and develop profitable business opportunities that compliment new and existing clients. At BSMG, we combine integrity, creativity, and honest communication to provide the most for our clients and partners.  

Townley Haas

Olympic Experience
  • Two-time Olympian (2016, 2020); one-time Olympic medalist (1 gold)
  • Olympic Games Tokyo 2020, 4th (4x200-meter freestyle relay)
  • Olympic Games Rio 2016, gold (4x200 freestyle), 5th (200 freestyle)
World Championship Experience
  • Most recent: 2019 – gold (4x100 freestyle relay), bronze (4x200 freestyle relay), 14th (200 freestyle)
  • Years of participation: 2017, 2019
  • Medals: 7 (4 golds, 1 silver, 2 bronzes)
  • Gold – 2019 (4x100 freestyle relay); 2017 (4x100 freestyle relay, 4x100 medley relay, mixed 4x100 freestyle relay)
  • Silver – 2017 (200 freestyle)
  • Bronze – 2019 (4x200 freestyle relay); 2017 (4x200 freestyle relay)
Learn More
Townley Haas in the pool
Landon Betsworth

Landon Betsworth

Senior Advisor, Benchmark Football

NFLPA Certified Agent

Landon is an experienced NFLPA certi Agent several years of experience. In 2013 Landon founded
Athletes Trust, a sports agency specializing in NFL player contract negotiation and agent services. His current
and past clients include 9-year veteran Kyle Peko, Tight End Daniel Brown, and two-time Pro Bowler/four-time
All-Pro Justin Simmons. With seven players drafted and 80+ contracts negotiated valued over $125 million
dollars, Landon brings both experience and knowledge to Benchmark Football.

Kyle Peko

Biography

Team: Detroit Lions
Position: Defensive Tackle
Height: 6’1″
Weight: 305 Lbs
Age: 31
College: Oregon State 
Experience: 7th Season
College: La Habra, California
Agent: Landon Betsworth

Kyle Peko

Tim O'Neal

Biography

Tour: PGA TOUR Champion 
Rookie Year: 1997
College: Jackstone State University
Professional Wins: 7

Career Highlights

Winner, 2024 Dominion Energy Classic (PGA TOUR Champions)
Winner, Arturo Calle Colombian Open (PGA Tour Latinoamerica)
Winner, Chile Open (PGA Tour Latinoamerica)
Winner, Casa de Campo Dominican Republic Open 
(PGA Tour Latinoamerica)

2024 Highlights

Winner of the 2024 Dominion Energy Classic
Five (5) top-10 finishes on the PGA TOUR Champions
16th in the 2024 Charles Schwab Cup standings

Tim O'Neal

Riley Smyth

Biography

Tour: Epson Tour
Rookie Year: 2023
College: University of Virginia

Career Highlights

Winner, 2025 Central Florida Championship (Epson Tour)
Four top 10 finishes (2024 Epson Tour)
9 out of 10 cuts made (2024 Epson Tour)
Named an All-America Scholar by Women’s Golf
Coaches Association (College)
(College 2019-2023)

Top Finishes 2024 Season

Dream First Bank Charity Classic T7
Twin Bridges Championship T8
Wildhorse Ladies Golf Classic T5
Tuscaloosa Toyota Classic T4

Riley Smyth

Kenny Banks

Founder & President

NFLPA Certified Agent

Kenny is an experienced sports marketing professional with several years of experience within the industry on both the sponsor/marketer and athlete manager sides. A graduate of James Madison University, Kenny began his career 2011 when he joined Sports Management International as a Client manager where he assisted in the career management of several golfers including three-time PGA TOUR winner John Rollins, Web.com/Korn Ferry Tour golfers Lee Bedford and Ted Brown, and media personality John Maginnes. He has also served as a part-time caddie on the LPGA Tour and has worked with several golfers from different countries. In 2023 Kenny founded Benchmark Sports Management Group.

Top Finishes 2024 Season

Ford Championship presented by KCC T8
The Chevron Championship T3*
ShopRite LPGA Classic presented by Acer T9
The Amundi Evian Championship 4th*
KPC Women’s Open 1st
* Major Championship

Kenny Banks

Andy Walker

Biography

Title: Head Golf Coach
Eastern Michigan University
College: Pepperdine (1998)

Coaching Highlights

Two-time Atlantic 10 “Coach of the Year”
2019 Division II National Championship (Lynn University)
Black College Golf Coaches Association “Coach of the Year”

Top Finishes 2024 Season

Ford Championship presented by KCC T8
The Chevron Championship T3*
ShopRite LPGA Classic presented by Acer T9
The Amundi Evian Championship 4th*
KPC Women’s Open 1st
* Major Championship

Andy Walker

Andy Walker

Benchmark Sports Management Group works in collaboration with Underscore Sports in their representation of Lauren Coughlin

Townley Haas

Biography

College: University of Texas
Olympic Medals: 1
World Championship Medals: 7

Career Highlights

Two-time Olympian (2016 & 2020/21)
Gold Medalist 2016 Olympics (Rio) 
Gold Medalist 2017 & 2019 World Championships
Former American Record Holder – 200 Freestyle
NCAA Champion

Top Finishes 2024 Season

Ford Championship presented by KCC T8
The Chevron Championship T3*
ShopRite LPGA Classic presented by Acer T9
The Amundi Evian Championship 4th*
KPC Women’s Open 1st
* Major Championship

Townley Haas

Townley Haas

Benchmark Sports Management Group works in collaboration with Underscore Sports in their representation of Lauren Coughlin

Lauren Coughlin

Biography

Tour: LPGA Tour
Rookie Year: 2018
College: University of Virginia

Career Highlights

Winner 2024 CPKC Women’s Open
Winner 2018 PHC Classic
Ten top 25 finishes this season
2016-2017 ACC Player of the Year (college)
2016-2017 ACC Individual Champion (college)

Top Finishes 2024 Season

Ford Championship presented by KCC T8
The Chevron Championship T3*
ShopRite LPGA Classic presented by Acer T9
The Amundi Evian Championship 4th*
KPC Women’s Open 1st
* Major Championship

** Benchmark Sports Management Group works in collaboration with Underscore Sports, a division of Underscore Talent, in their representation of Lauren. For more information on Underscore, please visit www.underscoretalent.com

Lauren Coughlin